Welcome to Young's Press Office

You'll find all the latest news and updates from Young's Seafood, including new product release,
corporate announcements and industry insights.

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For new, media, trade and corporate enquiries please contact
Aberfield on youngs@aberfield.com or 0113 880 0444

Sofina Foods appoints new Head of Group Packaging Development

Sofina Europe, owners of Young’s Seafood and the Karro Food Group, has announced the appointment of Einar Olgeirsson as its new head of group packaging development. Einar, a Grimsby local, started with Young’s Seafood 18 years ago in a temporary administrative support role at Ross House, eventually becoming an assistant packaging technologist and working his…

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Young’s expands dine out at home offering with latest additions to Gastro range

Young’s Seafood, the UK’s leading fish and seafood company, is building on the success of its bestselling premium Gastro range this month with the launch of two new products – Scottish Mussels in Creamy Garlic and White Wine Sauce and Creamy Garlic Topped Cod Fillets. Both products have been designed to appeal to shoppers looking…

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Young’s launches Gastro pub-style battered fish as consumers seek affordable dine-out style dining at home

Young’s Seafood, the UK’s leading fish and seafood company, has expanded its bestselling premium range with the launch of its Gastro Extra Large Battered Fish Fillets. Designed to replicate the generous portions of gastropub fish and chips, the new super-sized battered fillets have been launched in response to shoppers looking for affordable restaurant style products…

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Young’s launch major brand refresh and new best-ever fish finger

Young’s Seafood, the UK’s leading fish and seafood company, has announced its biggest brand refresh in over 20 years, including a new logo featuring its founder Elizabeth Young. Demonstrating its more than 200 years history, the new look brings to life the true story of Elizabeth Young and her family, who first started selling whitebait…

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Young’s is back with a splash with its latest campaign

Young’s Seafood has announced that its major advertising campaign, Masters of Fish, will return to screens in January, following successful campaigns in 2020 and 2021. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 3rd…

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Young’s Seafood celebrates strong growth for Gastro brand

Young’s Seafood, the UK’s leading fish and seafood company is celebrating success for its Gastro brand, after reporting an overall worth of £76.3m1 in the last 12 months. In the last two years Gastro has grown by 18.3%, outperforming the total frozen fish market which grew by 15.5% over the same period, and it has…

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Young’s Seafood launches Red Thai Infused Salmon

Young’s Seafood has introduced an all-new product to its chilled range with the launch of its fresh and zingy ‘Red Thai Infused Salmon’. Launched in Asda the salmon comes in a tasty Thai marinade infused with flavours of garlic, paprika, chilli, coconut milk, lemongrass, coriander and parsley. The 220g pack contains two boneless fillets which…

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