Welcome to Young's Press Office

You'll find all the latest news and updates from Young's Seafood, including new product release,
corporate announcements and industry insights.

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For new, media, trade and corporate enquiries please contact
Aberfield on youngs@aberfield.com or 0113 880 0444

Young’s launch major brand refresh and new best-ever fish finger

Young’s Seafood, the UK’s leading fish and seafood company, has announced its biggest brand refresh in over 20 years, including a new logo featuring its founder Elizabeth Young. Demonstrating its more than 200 years history, the new look brings to life the true story of Elizabeth Young and her family, who first started selling whitebait…

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Young’s is back with a splash with its latest campaign

Young’s Seafood has announced that its major advertising campaign, Masters of Fish, will return to screens in January, following successful campaigns in 2020 and 2021. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 3rd…

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Young’s Seafood celebrates strong growth for Gastro brand

Young’s Seafood, the UK’s leading fish and seafood company is celebrating success for its Gastro brand, after reporting an overall worth of £76.3m1 in the last 12 months. In the last two years Gastro has grown by 18.3%, outperforming the total frozen fish market which grew by 15.5% over the same period, and it has…

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Young’s Seafood launches Red Thai Infused Salmon

Young’s Seafood has introduced an all-new product to its chilled range with the launch of its fresh and zingy ‘Red Thai Infused Salmon’. Launched in Asda the salmon comes in a tasty Thai marinade infused with flavours of garlic, paprika, chilli, coconut milk, lemongrass, coriander and parsley. The 220g pack contains two boneless fillets which…

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Young’s Seafood launches new Fish Fillet Strips to mix up mealtimes

Young’s Seafood is helping consumers mix up mealtimes with the launch of their convenient, fun, and flavoursome Fish Fillet Strips. Available in three delicious flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g Basa product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its…

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Young’s Seafood returns with a splash with its Masters of Fish campaign

Young’s Seafood today announces that its major advertising campaign, Masters of Fish, will be returning to screens this month, following a successful campaign in 2020. Masters of Fish showcases the UK’s largest seafood specialist’s 200 years of expertise to inspire people to cook and enjoy fish more often. The advertising campaign, which launches on 4th…

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Young’s Seafood develops recipe for success with its Gastro Bakes

Young’s Seafood has scored a double win for its growing Gastro Bakes brand after gaining significant new listings and securing major funding from the Association of Genuine Alaska Pollock Producers (GAPP). The two pack 340g Mediterranean Tomato and Cheese & Leek Gastro Bakes using 100% Wild Alaska Pollock will now be stocked by Iceland, the…

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